Bringing back the old: Optimo Hats

Optimo Hats

Those of us who make things using a slow process struggle against the perception that price is all that matters.  We’ve seen companies move overseas, looking for cheap labor in places where there might be little or no environmental controls.  A felt hat from China might cost $20.  This is a Chicago story of a guy who believed in the craftsmanship of a good hat, that there would be an audience there for him and how he succeeded in that vision.

Watch the video and visit their site:  Optimo Hats.  I love the old tools!  But, also look at the presentation, the consistency of the message, the well-developed website and label.  Successful product development goes beyond the finished hat:  it starts with sourcing quality materials, developing relationships with growers and mills, and training staff that share the vision.

Optimo Hats, I take my hat off to you!

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OPTIMO HATS / 10 MIN. from samuel j macon on Vimeo.



4 responses to “Bringing back the old: Optimo Hats”

  1. d louise says:

    AWESOME! Thank you, Rayela.

  2. Judy Jones says:

    All I can say is WOW! Beautiful presentation on product!

  3. Anne Smith says:

    Watching this piece is like having a wonderful massage.
    So desirable to see such a beautifully made film that pulls in all of your senses. Watching hands mold, stroke,and caress the materials with such care, feeling the heat of the steam bringing the smell of the wool, the sound of the old Singer sewing machines (remember your Mom’s or your grandmother’s?, and after all that, who wouldn’t want a glass of wine? The movement is like a well choreographed dance..a little romance with craft and life. A celebration so many have forgotten…

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